An elevator pitch is a short speech $($no more than $2$ minutes in length$)$ that is used in marketing to communicate the value of a product, service or recommendation that will encourage decision makers to take action. By the deadline provided, you and your team must deliver an elevator pitch that will make the VP $($Vice President$)$ of Marketing at Hasbro decide to include you on the list of teams invited to pitch a marketing plan for the reintroduction of Play$-$Doh. You may choose one member of your team as your spokesperson $-$ or $-$ you may complete this as a team. If your team is unsuccessful in your pitch, you will have to pitch again $-$ this will significantly reduce your grade for this assessment and will delay your progress in this project. For more information on an elevator pitch $($what it is$,$ how to approach it and templates to consider$),$ go to page $15$ of this plan outline.