An essential difference between B2C and B2B markets isMultiple ChoiceB 2 B requires more supervision and performance evaluation than B 2 C .B 2 C requires the ability to discover customer needs and solve their problems more than B 2 B .good interpersonal and communication skills are more important for B 2 C than for B 2 B .B2B requires more knowledge of the products being sold than B2C.goods and services sold by B2B salespeople are often more expensive and technically complex than those in B2C.