An Este Lauder Data Analytics Plan In August 2020, Avlash and his team in the Consumer

An Estée Lauder Data Analytics Plan

 

In August 2020, Avlash and his team in the Consumer Care and Analytics Group noticed a spike in consumer contact volumes. A preliminary look at the data suggested that the increase was coming largely from the Asian markets. 

 

Write in brief 

 

As the data analytics lead, you are asked to work on the analytics plan report, which includes:

 

1. Identification of the "north star" objective that will guide the marketing analytics plan.
2. The additional questions that will further guide your analytics journey and help determine the required data sources.

Answer rating: 100% (QA)

North Star Objective The primary objective of the marketing analytics plan for Este Lauder is to identify the underlying reasons for the spike in cons... View the full answer