Question: An example of Consumer Buying Behaviour. Step by Step process including the factors affecting Consumer Behaviour (Cultural, Social, Personal, Psychological) for each phase. a) Need

An example of Consumer Buying Behaviour. Step by Step process including the factors affecting Consumer Behaviour (Cultural, Social, Personal, Psychological) for each phase.

a) Need or Problem Recognition Stage

b) Information Search

c) Evaluation of Alternatives Stage

d) Purchase Decision

e) Post - Purchase Behaviour

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