Question: An example of vertical integration would be a North Carolina company expanding into the New England market, while an example of horizontal integration would be
An example of vertical integration would be a North Carolina company expanding into the New England market, while an example of horizontal integration would be a coffee company purchasing its own coffee farm
All of the above statements are true regarding horizontal and vertical integration
Vertical scpe involves offering tiered products eg selling athletic socks and athletic shoes while horizontal scope involves capturing synergies with downstream distribution partners
Vertical scope involves changing which value chain activities are performed by the firm as opposed to the firm's partners, while horizontal scope involves expanding the firm's offerings and operations within a given productmarket
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