Question: An excerpt from an article published in the The New York Times on October 2 7 , 2 0 2 3 : It was
An excerpt from an article published in the The New York Times on October :
It was and Kanye West and Adidas had just agreed to become partners. The Adidas employees, thrilled to get started, had arrayed sneakers and fabric swatches on a long table near a mood board pinned with images. But nothing they showed that day at the companys German headquarters captured the vision Mr West had shared. To convey how offensive he considered the designs, he grabbed a sketch of a shoe and took a marker to the toe, according to two participants. Then he drew a swastika.... Inside their decadelong partnership, the artist made antisemitic and sexually offensive comments, displayed erratic behavior, and issued everescalating demands... Adidass leaders, eager for the profits, time and again abided his misconduct."
Based on Situational Crisis Communication Theory, the collapse of the AdidasYeezy partnership would be categorized as which clustertype of crisis?
Group of answer choices
preventable
victim
accidental
offensive
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