An export-ready firm usually does not require success domestically, because international markets are different.

Question 9 options:

	True
	False

Question 10 (1 point)

Saved

The three basic steps in the data analysis process are: assess the quality and reliability of the data, sort and classify data, and perform statistical tests and analyze the results.

Question 10 options:

	True
	False

Question 11 (1 point)

Saved

The most common technique used when conducting a focus group is brainstorming, by which participants are encouraged to say what comes to mind without thinking too closely about what they are saying.

Question 11 options:

	True
	False

Question 12 (1 point)

Saved

Observational analysis is informal, guided discussions in which a small group of potential customers are encouraged to share their views and opinions of an organization, brand, product or service.

Question 12 options:

	True
	False

Question 13 (1 point)

Saved

If research objectives cannot be completed using other secondary and primary methods, and if a trip to the target market is required, the travelers should be sure they: gather as much information on distribution channels in the target market, observe typical consumer behavior in the target market, accumulate as much data as possible on competitors' pricing, product, placement and promotion activities.

Question 13 options:

	True
	False

Question 14 (1 point)

If a gap in human resources capabilities exists, a company should retrain or hire new employees.

Question 14 options:

	True
	False

Question 15 (1 point)

Pricing of an export must be competitive after cost, freight-in, insurance, customs/duty fees, etc., along with accounting for exchange rates, are considered.

Question 15 options:

	True
	False

Question 16 (1 point)

The purpose of the report or the presentation that comes out of the research process is to move the recommendation to taking action.

Question 16 options:

	True
	False

Question 17 (1 point)

Cultural awareness (knowing the differences between different cultures) is an important prerequisite to doing business in a foreign market.

Question 17 options:

	True
	False

Question 18 (1 point)

A part of selecting research design and data sources includes using both primary sources and secondary sources and collecting both qualitative, and quantitative data.

Question 18 options:

	True
	False

Question 19 (1 point)

Sorting and classifying data helps eliminate material that is not needed and helps classify similar types of data into meaningful categories.

Question 19 options:

	True
	False

Question 20 (1 point)

When collecting data using secondary sources, best practice to ensure reliability is to have at least two sources to substantiate the findings.

Question 20 options:

	True
	False