An imbalanced relationship will most likely function effectively when the ________.

a. weaker party develops a joint partnership

b. stronger party offers equitable treatment

c. weaker party withholds service outputs

d. stronger party exerts reward power

e. weaker party threatens to leave

Relational governance, vertical quasi-integration, and strategic alliance are terms used to describe ________.

a. licensing agreements

b. organizational cultures

c. logistical partnerships

d. channel relationships

e. multinational enterprises

Which issue would most likely be addressed and more completely understood by agency theory?

a. goal conflict

b. domain sources

c. channel miscommunication

d. institutionalized mechanisms

e. product market subdimensions