An important element in strategy development is attempting to anticipate how a competitor might respond to your changes in strategy(ies). Select a company and a product you use/ are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell versus Progresso, Allstate versus State Farm). What might these two companies use as strategies to get you to buy their product? Use concepts from the reading and additional source(s) beyond the reading for support. Consider the long-term consequence of the strategy(ies) you describe for-profit and company growth.