Question: An important factor in developing successful IMC programs is to create a process that facilitates their design and use. A tool used to evaluate a

An important factor in developing successful IMC programs is to create a process that facilitates their design and use. A tool used to evaluate a company's current process is the IMC

Multiple Choice

  • sensitivity analysis.

  • what-if analysis.

  • pretest.

  • perceptual map.

  • audit.

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