an increased cost of $20 per lead and $175 per qualification sales contact, respectively What is the resulting value of a lead What is the ratio between the lifetime value of a customer and the cost of customer acquisition Remark In assessing lifetime value of a customer, take the NPV of cashflows...

To calculate the resulting value of a lead we need to consider the increased cost per lead and the r ...

an increased cost of $20 per lead and $175 per qualification sales contact, respectively. What is...

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Management and Cost Accounting

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Authors: Colin Drury

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an increased cost of $20 per lead and $175 per qualification sales contact, respectively. What is...

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Management and Cost Accounting

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