An industrys key success factors: a) are best determined by studying the strategies of thosecompanies in the
Question:
An industry’s key success factors:
a) are best determined by studying the strategies of thosecompanies in the industry’s best strategic group and those in theworst strategic group.
b) concern the particular product attributes, competencies,competitive capabilities, and intangible assets with the greatestimpact on future success in the industry.
c) are mainly a function of an industry’s macro-environment anddominant economic features.
d) involve identifying the similarities in the strategies ofrival companies; those strategy elements that are most commonlyfound in the strategies of rivals can be considered key successfactors.
e) usually relate to technology and manufacturing-relatedcapabilities and rarely to distribution or marketingcapabilities.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen