Question: An initial screening based on the is a logical first step in the market screening process because if the need for the good or service

An initial screening based on the

is a logical first step in the market screening process because if the need for the good or service is lacking, no reasonable expenditure of effort and money will enable the firm to successfully market goods for which there is no need.

Financial and Economic Forces

Basic Needs Potential

Political and Legal Forces

Sociocultural Forces

Competitive Forces

An initial screening based on the is a logical

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