An in-line pricing is often used when marketing conditions do not support skimming or penetration strategies.

Question 7 options:

	True
	False

All of the following are factors supporting a skimming strategy EXCEPT:

Question 6 options:

	New products perceived as risky.
	Presence of protection against competitive products.
	The entry of lower-priced competitions is not an immediate threat.
	All of the above factors support a skimming strategy.

An in-line pricing is often used when marketing conditions do not support skimming or penetration strategies.

Question 7 options:

	True
	False

A manufacturer is considering incurring $60,000 in research and development costs in order to produce a more sensitive electronic thermostat. The materials and labor costs for the production and sale of this product are $1.50 per unit. Calculate the break-even sales level for this product if it is priced at $2 per unit.

Question 9 options:

	120,000 units
	40,000 units
	30,000 units
	None of the above is correct.

Break-even analysis can be used to predict sales.

Question 10 options:

	True
	False