1. A(n) _____ is a defined group that managers feel is most likely to buy a firm's product.
2. The study of people's vital statistics, such as age, race and ethnicity, and location, is called:
3. Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:
4. Global marketing standardization:
5. The processes consumers use when making purchase decisions are called:
6. The types of products people purchase using routine response behavior are typically:
7. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
8. A cooperative agreement between business firms is called a:
9. A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products.
10. Marketers use _____ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.