An item found on Stetson's course evaluation form asks students an open-ended question: Which aspects of this course helped you learn the most? From a marketing research perspective, this item captures --- - - - - - O primary, quantitative data O primary, qualitative data O secondary, quantitative data O secondary, qualitative data Susies is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets. It uses the same models in its catalog and in its print ads, as well as on its website. Susie's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Susie's is using ----- O viral marketing O customerization O direct marketing O integrated marketing communications A company using a push strategy is ------ relying on sales promotions aimed at getting consumers to buy larger quantities of their products n allocating most of its promotional budget to advertising in newspaper, magazines, and television seeking to move its products through the channel by convincing channel members to offer the products and entice their customers to select these items O promoting a product in the maturity stage of its product life cycle Many people rely on a prescription drug to control their cholesterol. An increase in the price of the drug would have little effect on the quantity demanded because there are no substitutes for the drug and because people who are taking it have no choice but to continue taking it if they wish to stay healthy. The demand for the cholesterol drug is: O flexible. O supply-driven O inelastic. O elastic