Question: An oil company develops an innovative refining process that reduces the time required to produce gasoline by 2 5 percent. The company has identified its

An oil company develops an innovative refining process that reduces the time required to produce gasoline by

25

percent. The company has identified its unique process as a core competency. Which of the following strategies would be most beneficial for the company to pursue? a

.

Differentiationb. Cost leadershipc. Focused differentiationd. Integrated cost leadership

/

differentiation

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