An online retailer can mine its data using marketing analytics tools to make recommendations to customers based on their past interactions with the firm.

Question $1$ options:

TrueFalse

Question $2(1$ point$)$

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The most effective multichannel retail strategies integrate the firm's goals, products, systems, and technologies

Question $2$ options:

with their competitors.

seamlessly across all platforms.

with their suppliers.

seamlessly with their brick$-$and$-$mortar stores.

online.

Question $3(1$ point$)$

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Facing competition from Walmart as a low$-$cost retailer, Target has updated its $\_\_\_\_\_$ to be a mass merchandiser of inexpensive yet chic goods. To accomplish this, it has entered into design partnerships to offer low$-$cost goods made by famous designers.

Question $3$ options:

retail positioning

target customer

product mix width

product mix depth

atmospherics

Question $4(1$ point$)$

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Discount stores are distinctive in that they usually are very service oriented.

Question $4$ options:

TrueFalse

Question $5(1$ point$)$

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The primary product offered by the department stores is convenience.

Question $5$ options:

TrueFalse

Question $6(1$ point$)$

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What is the primary difference between an agent and a broker?

Question $6$ options:

An agent gets compensated based on commission while a broker generally charges fees for his services.

A broker works only for a seller whereas an agent can represent a buyer or a seller.

An agent represents a company on a permanent basis while a broker is employed temporarily.

An agent has much more extensive knowledge about the products he deals with than a broker does.

Brokers have long$-$term relationships with their customers while an agent's relationships are generally short$-$lived.

Question $7(1$ point$)$

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Which of the following is an example of a category killer?

Question $7$ options:

JCPenney

Walmart

Marshalls

Sam's

Home Depot

Question $8(1$ point$)$

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Which of the following is not a common feature of a warehouse club?

Question $8$ options:

Concrete floors

Wide aisles

Good customer service

Large packages

Low price per unit

Question $9(1$ point$)$

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The use of multiple distribution channels that integrate organizations' brick$-$and$-$mortar stores with websites, apps, catalogs, television home shopping, and more where consumers can research products, read other buyers' reviews, and make actual purchases is known as

Question $9$ options:

multichannel retailing.

dual retailing.

multimedia retailing.

dual distribution.

multi$-$wholesaling.

Question $10(1$ point$)$

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The primary function of most wholesalers is to

Question $10$ options:

support the needs of the manufacturers and provide them with market information.

provide for the unique needs of the individual retailers buying their merchandise.

provide information system tracking of inventory for the ultimate consumer.

develop and share database information about customers.

perform physical distribution of products from manufacturers to retailers.