Question: An organisation and the environment in which it operates influence each other as parts of an open system. An organisation cannot be successful if it

An organisation and the environment in which it operates influence each other as parts of an open system. An organisation cannot be successful if it is not in step and aligned with its environment. Macro environmental factors have the potential to exert forces that have an influence on industries and the organisations operating in those industries. With reference to this:

1) Evaluate the relevant macro factors that influence the strategy of an organisation. (15)

2) Discuss the benefits of performing an analysis of the macro environment (10)

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