An umbrella brand:

Question $1$Select one:

a$.$

is a generalized resource that can be leveraged in unrelated diversification.

b$.$

is a brand name that can steer a narrow assortment of business types.

c$.$

represents a public disclosure spotlighting the corporate image.

d$.$

represents an overall corporate marker covering its overriding image of sustainability and responsibility.

e$.$

is a specialized resource designed to influence profit growth.