An upscale jewelry store was considering moving into a transitional neighborhood with millennials in new housing mixed with older homes and lower incomes. Which customer attribute is most likely to be an issue?

Multiple Choice

• Customers have access to the product.

• Customers have decision-making power to buy the product.

• Customers have money to afford the product.

• Customers are not already served by competitors.

• Customers have a particular need that the firm can serve.

42.

Hair Plus sells wigs and hair products for the African American consumer. What is the primary type of marketing segmentation Hair Plus is most likely to use?

Multiple Choice

• demographic

• geographic

• psychographic

• benefit

• physical

43.

Action Vacations promotes trips to risk-oriented individuals who enjoy physical activity, like mountain hiking, helicopter skiing, ocean sailing, and white-water rafting. How is Action Vacations' market most likely segmented?

Multiple Choice

• demographic

• geographic

• psychographic

• social class

• user rate