an write about them in no particular order$)$:

$1.$ How do you think the UBER brand will help generate new business for Careem, or do you think that even matters? Why or why not? $(20$ points$)$

$2.$ These two company cultures are different, and customers can feel it$.$ How would you address this challenge, from a customer$-$facing point of view? $(20$ points$)$

$3.$ What are the pricing challenges? $(20$ points$)$

$4.$ What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting$/$challenging in this context? $(20$ points$\backslash$