Ana and Pedro work in a company that offers continuous training in order to continue developing employees' skills. They also have a program where coworkers vote among themselves to recognize non-business aspects like camaraderie and positivity. Additionally, they offer punctuality bonuses. Pedro likes to win the votes that recognize him as a good colleague, while for Ana it is important to earn bonuses for punctuality, which is why she arrives early to work every day. According to the previous approach, what directs and maintains the behavior of Ana and Pedro?