Question: Analyse and explain how a two wheeler major in a country like India, famous for making popular and value-for-money motorcycles, can offer differential value offerings

Analyse and explain how a two wheeler major in a country like India, famous for making popular and value-for-money motorcycles, can offer differential value offerings catering to different levels of value, as conceptualized by Almquist, Senior & Bloch (2016), in their seminal paper titled the Elements of Value. (Please attempt to articulate your value proposition for ALL the FOUR levels of value articulated in the aforementioned model. Choose atleast two sub-elements in each level - e.g. In Emotional you may select Badge Value and Nostalgia etc.) (CLO1/PLO1)

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