Analyse the information presented in the case and undertake additional secondary research relating to the company $($Beerenberg$),$ the countries $($Australia and Mexico$),$ the market and the product category $($condiments; jams, honeys and sauces$)$ to analyse the international environments relating to Beerenberg$$s proposed expansion into Mexico. You are to thoroughly consider and analyse the opportunities$/$market drivers and challenges relating to Beerenberg's expansion into the Mexican market from an environmental perspective. Ultimately you will be evaluating whether Beerenberg$$s expansion into the Mexican market will be a success or a failure based on your analysis of the international environment. You must integrate theory, concepts, and models from the course into this assignment. You must integrate "The Wheel of International Marketing" into this submission. Strong submissions will integrate additional theories, concepts and models $($discussed in the first four weeks of lectures$).$