Question: Analyse the market/industry by using key statistics like size and growth of the market. Include at least two key external trends (at least one opportunity

Analyse the market/industry by using key
statistics like size and growth of the market.
Include at least two key external trends (at
least one opportunity and at least one
challenge) which may have an impact on the
relevant industry for Birds Eye. Trends
should be related to the macro-environment
(such as economic, social, and technological) or
the micro-environment (such as competitive,
customer, supplier, and marketing
intermediaries)

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