Analyse the primary data collected to show how the consumers were segmented for the product with the
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Question:
Analyse the primary data collected to show how the consumers were segmented for the product with the highest share of preference based on your four consumer segment variables? Copy and paste any two graphs based on your segment variables and explain them.
Place your answers for the above segmentation criterion under the relevant sub-headings of Geographic, Demographic, Socio-cultural, Psychographic and Behavioural.
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Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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