analysis, behavior analysis, and conversion analysis.

The goal of this activity is for you to understand questions that might reflect each category.

Match each question to the correct category.

Which sources are visitors choosing to click on paid advertising to enter the company website?

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What are the demographics of people who engage with the company's digital marketing touchpoints?

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What is the rate at which customers are arriving to the company website and not clicking on any other page?

Which pages are most popular?

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How are different marketing campaigns driving visitors to the website?

What is the frequency of how often visitors return to the company site within a certain time frame?

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How many visitors have become customers?

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How many people see paid advertisements or come to social media pages?

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What are the origins of visitors entering the site that result in conversions?

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Which pages are visitors coming into and exiting the website?

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