ANALYSIS CASE $2-$APPLE INC., OPERATING SEGMENT INFORMATION

CPAAls

Apple Inc., is organized geographically and defines reportable operating segments as a combination of regions and individual countries. The company's reportable segments are: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. Segment information was reported in Note $11$ Segment Information and Geographic Data on page $55$ of the company's $2020$ Form $10-$K$.$

Access Apple's $2020$ Form $10-$K for the fiscal year ended September $26,2020($available at

investor.apple.com$)$ and use the data provided in Note $11$ to complete the requirements of this case.

Required

Identify the countries and$/$or regions that are included in each of Apple's reportable segments.

Calculate the following measures for each of Apple's reportable segments:

Percentage of total segment net sales $(2018,2019,$ and $2020).$

Percentage of total segment operating income $(2018,2019,$ and $2020).$

Segment operating income as a percentage of segment net sales $($operating profit margin$)(2018,2019,2020).$

Percentage change in segment net sales $(2018$ to $2019,$ and $2019$ to $2020).$

Percentage change in segment operating income $(2018$ to $2019,$ and $2019$ to $2020).$

Discuss whether you believe Apple should attempt to focus on one or more specific segments to increase total operating income.

List any additional information you would like to have to conduct your analysis.

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