Analysis of a significant current problem or opportunity we recommend that you use content from the value exploration part of the module. In this section of your assignment you should describe the contextual setting of the selected marketing activity. This is to be followed by a clear identification of the significant marketing problem or opportunity, and a critical analysis of the chosen problem or opportunity using analysis tools, models and frameworks from the module materials (or your independent learning) and supported by appropriate evidential data. More specifically, this section should set out the context and structure for your assignment, including: overview of the organisation and/or department or function in which the problem or opportunity is located, and its business strategy overview of the relevant context contributing to the problem or opportunity that you intend to analyse your relationship to the organisation/challenge to be discussed This section needs to clearly identify, with justification, a critical problem or opportunity relating to marketing that impacts on the organisations performance, clearly showing how the challenge has arisen and the impact that it has. The analysis of the current problem or opportunity may draw on data from secondary sources (e.g. marketing audits, customer surveys, etc) and/or simple fieldwork such as interviews with key stakeholders. This part should be a critical analysis rather than merely descriptive