Analysis the case study called : The Shelf (Case Study: "The Shelf"File)

Objective To apply theoretical and practical knowledge to analyse to solve challenges and capture opportunities facing new ventures. The case study analysis will assess students ability to analyse a case, compile their thoughts and ideas and communicate them via a written report. The aim of the case study analysis report is to apply theory to provide solutions to the key issues presented in the case. Learning outcomes addressed LO2. Identify and apply techniques and frameworks to evaluate and analyse new venture marketing problems. LO3. Critique and make decisions with respect to new venture marketing challenges. LO4. Communicate effectively new venture marketing solutions both in oral and written contexts. Rationale for assessment: The case analysis provides you with the opportunity to identify and analysis new venture issues within a real-world business context. You will evaluate and assess the case and information presented to you, research and analyse the case, and make informed recommendations to the new venture. The case study: The actual new venture case study that you will analyse will be made available on ILearn in week 3. 2 Individual Assessment task: Read the case study, laying out your analysis using the following scaffold: 1. Executive Summary This should be a brief, yet comprehensive summary of your response. This is not an introduction. 2. New Venture Issues Identify the key issues facing the new venture. Limit the key issues to a manageable set of no more than 2-3 so you can dig deeper into these as you move into the analysis. 3. Issue Analysis Analysis requires you examining the issues in detail. Analysis involves: a). using the information that is written in the case and outside research to develop a detailed understanding of the issues. Conducting and integrating outside research may for example require researching the industry, market, and competitors. The information you rely upon should be used to help you build a logical argument, develop findings, and draw educated inferences. b). use relevant theories, concepts, frameworks, techniques to analyse the issues. For example, you may have to discuss segmentation, targeting and positioning if you identify an issue for the new venture as understanding how the market is segmented, who they should target and how they should position the brand for strategic competitive advantage. 4. Recommendations to solve the new venture issues identified here you interpret, evaluate and synthesise the analysis into a set of well justified recommendations to resolve the issues facing the new venture. 5. Critique of the recommendations here you make an honest assessment of the strengths, limitations, consequences, and implications of those recommendations.