Question: ANALYSIS: (Total 8 pts) 1. KPI analysis for each cruise company on June 5. (3 pts) Wrong calculations here will affect 02 of this analysis

ANALYSIS: (Total 8 pts) 1. KPI analysis for each
ANALYSIS: (Total 8 pts) 1. KPI analysis for each cruise company on June 5. (3 pts) Wrong calculations here will affect 02 of this analysis and the upcoming proposed strategy Cruise Company A B Occupancy #and % Total Rev s C ARR S RevPAR Yield Yield Statistic . 2. According to the above analysis, which cruise company do you consider performed better and why? (5 pts) Must consider these factors to consider (make sure all points are covered in your answer): number and types of cabin sold perished opportunity, revenue, RevPAR, yield main targeted micro type in terms of WTP:time and price sensitivity, consumption pattern; booking lead time, secondary income opportunities eg alcoholic drinks, shopping, spa and excursions; (this is not asking you to profile every passenger) what is the main goal of this Cruise company, aiming to push high sales volume and occupancy but willing to sacrifice on total revenue? or aiming to push high total revenue but willing to risk/ sacrifice occupancy... Explain overall performance of this company Answer (use as much space as you need; bullet format is ok; clearly explain and justify your answer, correct usage of RM terminology) ANALYSIS: (Total 8 pts) 1. KPI analysis for each cruise company on June 5. (3 pts) Wrong calculations here will affect 02 of this analysis and the upcoming proposed strategy Cruise Company A B Occupancy #and % Total Rev s C ARR S RevPAR Yield Yield Statistic . 2. According to the above analysis, which cruise company do you consider performed better and why? (5 pts) Must consider these factors to consider (make sure all points are covered in your answer): number and types of cabin sold perished opportunity, revenue, RevPAR, yield main targeted micro type in terms of WTP:time and price sensitivity, consumption pattern; booking lead time, secondary income opportunities eg alcoholic drinks, shopping, spa and excursions; (this is not asking you to profile every passenger) what is the main goal of this Cruise company, aiming to push high sales volume and occupancy but willing to sacrifice on total revenue? or aiming to push high total revenue but willing to risk/ sacrifice occupancy... Explain overall performance of this company Answer (use as much space as you need; bullet format is ok; clearly explain and justify your answer, correct usage of RM terminology)

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