Analytical Question: You have learned in your class that recruiting is the art of attraction, and that cultivating a strong employer brand is an essential aspect of that process. Employer branding matters for two primary reasons: it affects an organization's ability to attract and retain talent and it has labor cost and productivity implications. An ability to cultivate and communicate an engaging employer brand is particularly critical given that it's a sellers market, with heightened employee expectations and increased competition for a smaller pool of workers. As a HR manager of the company, how do you attract and retain the top performers in the industry for your company? Why do you think it is important? Provide your feedback with the help of examples. (Length should be between 20 and 25 lines)