Question: Analytics for Marketers - May - June 2 0 2 3 ( p . 8 2 - 9 1 ) In this article, the author

Analytics for Marketers

-

May

-

June

2023 (

. 82 - 91)

In this article, the author offers three approaches to analytics:

What happened? Descriptive

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Business Intelligence

What will happen? Predictive

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Prediction Engines

What should I do now? Prescriptive

-

Decision Automation

Following your review, prepare a response to the following discussion prompt: How can marketers use the information from this article to develop a best practice to improve marketing performance?

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