Analyze a real AUSTRALIAN sustainable company’s existing/ potential internationalization entry strategy into an international market(s).

Research and analyze the firm’s existing internationalisation strategies, if they have been entering and establishing in an emerging market (e.g., China, Vietnam, or India), or an advanced economy (e.g., the USA, Canada, or New Zealand).

 If the sustainable company you have selected has not been presented in any international market, you should analyse and suggest a potential internationalisation entry strategy for the firm targeting a different market and justify why that market is selected for the target destination (e.g., emerging markets like China, Vietnam, or India; advanced economies like the USA, Canada, or New Zealand). One potential target market is sufficient for discussion purposes.

 Theoretical focuses: International entry strategy theories (e.g., the theories need to be anchored through your academic research). Conduct research and develop your analysis with appropriate international business theories.

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This paper will analyze the existing and potential internationalization strategies of Sancon an Australian sustainable company as they enter target in... View the full answer