analyze by an academic research the below for strategy : $1-$ external analysis including $-$ PEST provide macro overview $-$ analytics existing use and opprtunities for further use $-$ technology $,$ big data and analytics $-$ porter's five forces by research $-$ environment scanning $-$ industry and market structure $-$ industry life cycle $($ILC$)$ issues including change trajactory $-$ strategic groups $2-$ internal analysis and including : $-$ value chain for a detailed picture of activites and how they fit together $-$ cultural issues and culture web $-$ stakeholder mapping $-$ value systems and how value chain are linked $-$ synergy and how coherent is the organisation as a whole $-$ capability analysis and what is the source of competitive advantge $-$ VRIN analysis $-$ financial analysis based of income statement, cash flow and statement of financial position and all the financial ratios $3-$ the SWOT and TOWS analyses, including SW$,$ OT$,$ NO $-$ comprehensive strategy statement for a future strategic plan and execution using a strategic options configurator including set out, aim, tactic, direction $,$ method, competitive stance, strategic groups and the A$3$S to review and evaluate options