Analyze current data mining practices and evaluate the pros and cons of data mining. Provide one example of a company that has successfully practiced data mining and discuss why they were successful. Then, research a company that experienced a failed data mining practice. What data mining best practices could they have implemented to avoid this failure?

• Discuss the industry standards for data mining best practices.
• Identify pitfalls in data mining, including practices that should be avoided.
• Provide an example of a company that has successfully practiced data mining. What steps and precautions did they take to ensure the success of their data mining endeavor? How did they keep customer data safe?
• In a second example, research a company that experienced a failed data mining experience. What pitfalls did the organization fall into? What would you have done differently?