Analyze data$-$The market research team analyzes and interprets play observations and focus group interviews.

Offer discount$-$Based on focus group feedback, Fisher$-$Price offers an on$-$package discount to reduce price to consumers.

Observe children$-$Researchers watch children playing with "Everyday Heroes" in Fisher$-$Price's "Play Lab."

Research objective$-$Fisher$-$Price wants to determine if kids will play with the toy more if it does not fall over.

Change name$-$Because moms are skeptical about the "Everyday Heroes" name, Fisher$-$Price changes the product's name to

"Rescue Heroes."

Determine constraints$-$Fisher$-$Price must specify the limits on time and money available for research.

Launch product$-$Fisher$-$Price launches the "Rescue Heroes" product in test markets.

Boys like it$-$Boys played with the new prototype longer than any toy ever tested.

Present results$-$The marketing team for the "Heroes" product presents results to management.