Question: Analyze how consumers make satisfaction or dissatisfaction judgements based on thoughts by applying the Disconfirmation Paradigm to the performance of a specific product or service

  1. Analyze how consumers make satisfaction or dissatisfaction judgements based on thoughts by applying the Disconfirmation Paradigm to the performance of a specific product or service of your choice. What could a marketer do to influence the consumers satisfaction or dissatisfaction with this product or service?

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