Analyze major ethical issues in marketing research. Marketing research plays a crucial role in shaping the decisions
Question:
Analyze major ethical issues in marketing research.
Marketing research plays a crucial role in shaping the decisions of businesses and organizations, but it can also raise important ethical issues that need to be addressed. In this assignment, you will explore some of the main ethical issues in market and marketing research and analyze their implications for business practices and society. Answer the following three questions in depth, drawing on relevant readings and examples to support your arguments. Your response should be well-researched, well-argued, and supported by evidence from relevant sources.
- What are some of the key ethical issues in market and marketing research, and how do they relate to broader ethical concerns in business and society?
- What are some consequences of unethical market and marketing research practices, both for businesses and consumers?
- How can businesses and marketing researchers ensure that their practices are ethical, and what role do professional codes and regulations play in promoting ethical behavior?
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey