Question: Analyze the case study , Macy's Inc. Will its Strategy Allow it to Survive in the Changing Retail Sector? Complete and brief analysis of external

Analyze the case study , Macy's Inc. Will its Strategy Allow it to Survive in the Changing Retail Sector? Complete and brief analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT.
Analyze financial data using ratio analysis. Additional sources for companys financial information can come from annual reports, Yahoo Finance, etc.)
Statement of Issue and/or Purpose of analysis (Specify one salient issue and explain why selected.)

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