Question: Analyze the data provided using descriptive and inferential statistics that can be found in the given case study for your Marotti, Suzuki India, defending market
Analyze the data provided using descriptive and inferential statistics that can be found in the given case study for your Marotti, Suzuki India, defending market leadership in the a segment using exhibit EXHIBIT : IMPORTANCE OF DIFFERENT PRODUCT ATTRIBUTES
tableVariabletableTop citiestableTop citiestableTop citiestableBeyond citiesPriceBrandRelaibilityWord of mouth,StylingResaleOverall cost of ownership,Fuel efficiency,ConvenienceDealer persuasion,Promotional offers,Interior space,
Note: Importance scores were given in a point scale where was the highest score obtainable.
Source: Industry estimates compiled by case authors based on the MSIL's internal reports.
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