Question: analyze the decision of IKEA to enter the bricks and mortar US retail environment with its largest investment in a single country yet (Reuters, 2023).

analyze the decision of IKEA to enter the bricks and mortar US retail environment with its largest investment in a single country yet (Reuters, 2023). Is IKEA's counterintuitive move based on sound competitive strategies? Does IKEA have a competitive position strong enough to succeed given the retail apocalypse facing many American retailers such as Sears, K-Mart, Bed, Bath & Beyond, Kohls, and many other retailers (Epic Economist, 2023)? Take a position and argue if IKEA is likely to succeed and why or if IKEA is likely to fail

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IKEAs decision to invest heavily in the US retail environment amidst a significant shift towards ecommerce and the struggles of many traditional brickandmortar retailers raises important consideration... View full answer

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