Question: Analyze the following case. Based on what you have learned in this chapter, describe several broad principles that could be applied in helping the individuals

Analyze the following case.

Based on what you have learned in this chapter, describe several broad principles that could be applied in helping the individuals involved understand what went wrong in the following event:

British transportation minister Susan Kramer faced embarrassment after presenting the mayor of Taipei, Taiwan, Ko Wen-je, with a watcha taboo in Chinese culture. Ko remarked to reporters that he would sell it to a scrap dealer because a watch would be useless to him. Giving a clock and attending an old persons funeral sound very similar in Chinese.

Discuss: What suggestions could you make for remedying the problems?

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