Analyze the generic strategy $($or competitive strategy$)$ Nike is using. Is it producing the desired results? Specifically, is Nike$$s generic strategy $($or competitive strategy$)$ providing the firm with a relevant competitive advantage? If yes, why? If not, why? To answer these questions your team will need to engage in further analysis. For example, evaluate Nike$$s cost leadership opportunities. Does Nike have the skills and resources that foster cost leadership? Can Nike meet the organizational requirements needed to support and sustain cost leadership activities? Evaluate Nike$$s differentiation opportunities. Does Nike have the skills and resources that foster differentiation? Can Nike meet the organizational requirements needed to support and sustain differentiation activities? Evaluate Nike$$s ability to use rapid response $($or speed$)$ as a means to gain competitive advantage. Does Nike have the skills and resources that foster speed? Can Nike meet the organizational requirements needed to support and sustain rapid response activities? Finally, evaluate market focus as a means to gain competitive advantage. $($See Chapters $7,8,$ and $9)$