Analyze the internal forces, that is$,$low performance, low satisfaction, new mission, new leadership and conflict and external forces, that is$,$

$$

$$

general environment

$($

social

$,$

$$cultural$,$ demographic, political, economical and technological

$)$

$$and business environment $($

industry

$,$

$$competition and consumer demands

$)$

$$that prompted the organisational changes in Starbucks