Analyzing Marketing Efforts (Case Study)

Format can include sub heads and point form, using tables and graphs, or writing in report style. Links in report to support your comments can also be added.

Objectives

Critically analyze marketing efforts of an established product or organization using and directly linking with course content Marketing, External environment, Ethics and Social responsibility, Research, Marketing planning.

Step 1: Choose an organization

Choose an organization that does marketing. Use the guidelines below. If choose a very large organization that markets many different products, focus on one product or product line. For example, if you choose Chevrolet, don't address trucks but choose a particular model of truck, or Corvettes.If choose a retail business, can comment on how the Store overall is branded. Provide a paragraph to describe the Organization and the product or brand. Identify an organization working in industry or an area.

Include in your introduction: Company name, headquarter location (city, state/province, country), Industry, Brief history - i.e., how long in operation, what it is known for Web site and a URL link, why you chose this organization - what is interesting to you about it and any personal links (i.e., is this a product you love, or hate, or use regularly, or would like to own?).This should be a couple of paragraphs, highlighting your own relationship with this product or service.

Step 2: Explore the Organization's Current Marketing Activity and links with course concepts Marketing, External environment, Ethics and Social responsibility, Research, Marketing planning

Undertake a review of the organization's marketing efforts for the product you have chosen. You may be able to find Primary information based on own experiences can be used which will need to be identify very clear and analyze according to the marketing content not own opinion. Also need to do extensive on-line research - analyze their web site, look at social media, what about reviews, etc.? Be very clear on the concepts that are using by using terms like "the text book highlights strong social responsibility models including XXXXand company YYY reflects this by......."

Need to directly use a minimum of three course concepts to date and link these to what you are seeing the organization do. For example, can you see any clear segmentation strategies?How is the product being positioned?Can you see how the product might be appealing to various buying behaviours? Where is the product on the Product Life Cycle and how do you know?What is the organization doing about that?

Finally, comment on the overall promotions that you see, including clear messaging and who the promotion is aimed at.Who is it reaching? Is it effective?

Step 3: Provide three recommendations

Based on your research, what three things would you recommend that the organization either keeps doing because it is working, or needs to improve upon?

Conclusion.