Analyzing Social Media Platform Usage

For this assignment, choose a company that interests you and examine their social media presence on 3 separate social media platforms. As there are difficulties in switching from one social media platform to another, it may work better to look at each companys Facebook account, followed by their Twitter account, followed by each companys Instagram account, followed by YouTube, etc. As you examine the 3 accounts on the different platforms, please answer the following questions:

1. Does the company have an account on multiple social media platforms? If yes, is it the same content as each platform or different? What is different and why?
2. Does the objective on each of the 3 platforms appear to be the same? Why might it differ?
3. How does the content breakdown differ on each of the 3 platforms?
4. Does the company post more or less often on one platform than the other? If so, why do you think that is?
5. Please give a snapshot or screenshot of an example piece of content from each of the 3 platforms from your chosen company.