Analyzing TOTAL$$s Investor Relations strategy$/$performance$.$

$1.$ What are the $3$ different types of communications situations addressed by the Total case

study description? Strategically, what are the fundamental components for effective

communication in each of the $3$ situation types?

$2.$ What was the primary tenet of TOTAL$$s overall investor relations strategy throughout the

case?

$3.$ What did you find most interesting$/$most appealing$/$most effective about TOTAL$$s IR

strategy? Why? Cite evidence for your opinion from the case.

$4.$ What did you find least interesting$/$least appealing$/$least effective in TOTAL$$s IR strategy?

Why? Cite evidence for your opinion from the case.

$5.$ Do you think TOTAL$$s $2005$ strategy is relevant for a US$-$based company today? Why or

why not? Cite specific components of the strategy in presenting your response.

$5$a$.$ According to the case, what changes are on the horizon that may affect TOTAL$$s

performance in $2006$ and beyond?

$5$b$.$ How would these changes affect TOTAL$$s corporate communications STORY?

$$ How will the changes affect: a$)$ TOTAL$$s performance and b$)$ investor interest?

$$ What information $($data$+$strategy$)$ would be important to communicate?