And Puding adverting and be products or series. For example, New ton's MySpace held the crown as king of wcial networking until managers BookMark 4.0 HAVE YOU READ THIS BOOK Confronting Reality: Dong What Matters to Get Things Riot By Lawrence A. Bossidy and Ram Charan The business world is changing at an increasing rapid pace, That's the reality that spurred Larry Bossidy, retired chair man and CEO of Honeywell International and Ram Charan a noted author, speaker, and business consultant to write Confronting Reakty Doing What Matters to Get Things Right Too many managers, they believe, are tempted to hide thelt heads in the sand of financial issues rather than face the confusion and complexity of the organization's environment ses and protsfet off a clipat data storage gant EMC managers played a blas toward hearing good news and believed the company was only experiencing a bio in the growth Curve. When Joe Tucl was named CEO however, he was determined to find out if the sumo was temporary. By talking directly with top leaders at his cus Tomers organization. Tucci was able to face the reality that EMC's existing business model based on high-cost technology was dead. Tuce implemented a new business model that reality Ruthy assess your organization. Understanding the Sternal environment is just as important Managers need to evaluate whether their company has the talent, commitment and attitude needed to drive the impor tant changes. AL EMC. Tucci realized his sales force needed an attude shift to sell software Services, and business solutions rather than just expensive hardware The arrogant hard driving sales tactics of the past had to be replaced with a solter, more customer oriented approach LESSONS FOR FACING REALITY For many companies, today's environment is characterized by global hypercompetition, declining prices, and the growing power of consumers. Bossidy and Charan offer some les sons to leaders for navigating in a fast-changing world Understand the environment as it is now and to be in the future, rather than as it was in the past. Relying on the past and conventional wisdom can lead to disaster Kmart, for example, stuck to its old formula as Walmart gobbled its customers and carved out a new business model. Few could have predicted in 1990, for example, that Wal Mart would now be America's blatest seller of groceries Seek out and welcome diverse and unorthodox ideas. Managers need to be proactive and open- minded toward conversing with employees, suppliers, customers, col leagues, and anyone else they come in contact with What are people thinking about? What changes and opportunities do they see? What worries them about the future? Avoid the common causes of manager failure to confront reality filtered information, selective hearing wishful think ing, fear, emotional overinvestment in a fasung course of action, and unrealistic expectations. For example, when STAYING ALIVE Staying alve in today's business environment requires that managers stay alert. Managers should always be looking of their competitors, broad Industry trends, technological changes. Shifting government policies, changing market forces, and economic developments. At the same time, they work hard to stay in touch with what their customers really think and really want. By doing so. Deaders can confront real ity and be poised for change. . Content Dong What Matters to Getting up by Lance Bossiyadan Chan, published by Crown Business Publishing And Puding adverting and be products or series. For example, New ton's MySpace held the crown as king of wcial networking until managers BookMark 4.0 HAVE YOU READ THIS BOOK Confronting Reality: Dong What Matters to Get Things Riot By Lawrence A. Bossidy and Ram Charan The business world is changing at an increasing rapid pace, That's the reality that spurred Larry Bossidy, retired chair man and CEO of Honeywell International and Ram Charan a noted author, speaker, and business consultant to write Confronting Reakty Doing What Matters to Get Things Right Too many managers, they believe, are tempted to hide thelt heads in the sand of financial issues rather than face the confusion and complexity of the organization's environment ses and protsfet off a clipat data storage gant EMC managers played a blas toward hearing good news and believed the company was only experiencing a bio in the growth Curve. When Joe Tucl was named CEO however, he was determined to find out if the sumo was temporary. By talking directly with top leaders at his cus Tomers organization. Tucci was able to face the reality that EMC's existing business model based on high-cost technology was dead. Tuce implemented a new business model that reality Ruthy assess your organization. Understanding the Sternal environment is just as important Managers need to evaluate whether their company has the talent, commitment and attitude needed to drive the impor tant changes. AL EMC. Tucci realized his sales force needed an attude shift to sell software Services, and business solutions rather than just expensive hardware The arrogant hard driving sales tactics of the past had to be replaced with a solter, more customer oriented approach LESSONS FOR FACING REALITY For many companies, today's environment is characterized by global hypercompetition, declining prices, and the growing power of consumers. Bossidy and Charan offer some les sons to leaders for navigating in a fast-changing world Understand the environment as it is now and to be in the future, rather than as it was in the past. Relying on the past and conventional wisdom can lead to disaster Kmart, for example, stuck to its old formula as Walmart gobbled its customers and carved out a new business model. Few could have predicted in 1990, for example, that Wal Mart would now be America's blatest seller of groceries Seek out and welcome diverse and unorthodox ideas. Managers need to be proactive and open- minded toward conversing with employees, suppliers, customers, col leagues, and anyone else they come in contact with What are people thinking about? What changes and opportunities do they see? What worries them about the future? Avoid the common causes of manager failure to confront reality filtered information, selective hearing wishful think ing, fear, emotional overinvestment in a fasung course of action, and unrealistic expectations. For example, when STAYING ALIVE Staying alve in today's business environment requires that managers stay alert. Managers should always be looking of their competitors, broad Industry trends, technological changes. Shifting government policies, changing market forces, and economic developments. At the same time, they work hard to stay in touch with what their customers really think and really want. By doing so. Deaders can confront real ity and be poised for change. . Content Dong What Matters to Getting up by Lance Bossiyadan Chan, published by Crown Business Publishing